The Client and Their Brief
This Works is a premium beauty brand known for its range of skincare products.
After several years of product launches, their website imagery had started to lose consistency. Different products had been photographed at different times, creating a collection that no longer felt like a cohesive brand.
They also needed updated imagery for products where packaging and labels had changed. It was time to refresh the image library and create a more unified visual style across the range.
What We Did
For any packshot photography project, the goal is simple: every product needs to look its best while feeling like part of the same collection.
Consistent lighting, identical angles, controlled shadows and reflections, and carefully prepared crops all contribute to a professional product grid. It sounds straightforward, but maintaining that consistency across a large range of products is where the craft comes in.
The process starts with planning. Understanding how the client wants their products to look allows us to create a setup that can be repeated accurately across the entire range.
Having the products with us in the studio also allows us to assess them before shooting. Labels can be checked, packaging imperfections identified and any issues addressed before they become part of the final image.
Things like uneven labels, scuffs, or joins in plastic packaging can be corrected in post-production, but the smoother the process is at the photography stage, the better the final result. This becomes even more important when photographing large product ranges with multiple angles for each item.
Establishing a Look
Before shooting began, we worked with This Works to establish the visual direction for the imagery.
We chose a lighting approach that used direct highlights combined with bounced light, creating gentle gradients from light to dark across the products. This helped give the packaging depth and shape while maintaining a clean, premium appearance.
Rather than using reflections, we focused on controlled shadows to ground the products and add a sense of realism.
The final images were placed onto a warm off-white background, adding a subtle softness that complemented the luxury positioning of the brand.
How It Looks
The Results
The final image library gave This Works a consistent collection of premium packshot photography across their product range.
The updated imagery created a more cohesive website experience, allowing individual products to sit together as part of one considered and professional brand identity.
