The Client and Their Brief
Creating content for a drinks brand is about much more than showing the bottle. The imagery needs to capture the feeling people associate with the product — the atmosphere, the energy and the moments the brand wants to own.
ATH Vodka is a premium British brand. As well as offering three different flavour vodkas they are also incorporating tech into their bottles to offer their consumers rewards. It also lights up for a super vibey look in a club or bar setting. ATH is all about celebrating the good times, and they came to us to represent that, while levelling up their social content.
For this project we were tasked by ATH Vodka with creating a 25-30 second Instagram ad, including some stunning slow motion footage of a liquid pour!
We had done 4-5 shoots for ATH when we did this project, so we knew the look and feel of what they were after. The ambitious part of this particular project was introducing ultra-slow-motion Red camera footage, capturing the vodka pour at 600 frames per second. That’s slow enough to see every detail of the liquid movement. Perfect for a drinks brand and undeniably cool!
What We Did
Although we had already shot content for ATH and knew the brand we decided to go back to the start and look at their Instagram feed and website again. They have some promo video from events they had sponsored in night clubs, and we decided that the energy captured in those should lead us. Dark environments. Bright lights. Electronic music. A bit of soul. And of course never forgetting the premium element. Beverage photography and videography is one of our favourite industries so we couldn’t wait to see this come to life.
We knew the slow motion vodka pour would be central to the pacing of the video, so that would place importance on the music track having a section that matched and also the glass. We love a bit of prop sourcing, we love drinkware too… and we got a bit carried away looking for the right glass online. We ended up with some absolute beauties! Small enough to not dwarf the bottle, but not shot glasses, a great shape and super thin clear glass. We also get quite excited by clear ice! For this we used our insulated ice cube trays which filters the water and create stunningly clear ice cubes… This meant the ice looked clean and premium under the lights rather than cloudy and distracting. Then we smashed them up to make interesting shapes!
Creating the Vibe
We sourced a video for the background which you might see behind a DJ at 2am. This created the club vibe, so we balanced our lighting to the brightness of the screen. The bottle needed to look smooth, premium and legible. The lighting is soft and controlled but without taking too much of the vibe away. The background video still shines.
We roughly storyboarded the shots and decided on the movements. A lot of the energy comes from the edit, which builds towards the slow-motion pour. This is where a controlled studio environment really helps. Careful planning, repeatable movements and a considered setup make the post-production process much smoother.
How It Looks
The Results
The final content gave ATH a suite of assets designed for social media, combining premium product imagery with the energy and atmosphere of the brand.
The result was content that didn’t just show the bottle — it showed the world ATH belongs in.
What The Client Said
“AMAZING!!! You absolutely killed it”
